Monday, June 29, 2009
Increasing Sales Article Launching Tomorrow
Tomorrow I am sending out the Q2 newsletter article (yes, on the last day of the quarter!) on how small businesses and start-ups can increase sales. To read it, sign up to be on the distribution list at http://tinyurl.com/tdiziere.
Thursday, June 4, 2009
A Client's Pricing Issues
I just saw a very funny--or is it sad?--YouTube video on how client pricing issues would get played out in real-world scenarios. My apologies in advance to those clients who understand the difference between a taco-stand taco and a filet mignon vs. those who believe they are paying for beef.
It should be said, these issues are more likely to happen with large agencies and when clients are unfamiliar with pricing structures, have not been educated appropriately about the services they are buying, or in general lack the experience or humility to succinctly acknowledge differences in expectations. This can be exacerbated when a marketing firm is too busy to develop the relationship or believes the account is too small to act as a trusted advisor.
It would be interesting to see the client-side version of this video.
See for yourself: http://www.youtube.com/watch?v=R2a8TRSgzZY
It should be said, these issues are more likely to happen with large agencies and when clients are unfamiliar with pricing structures, have not been educated appropriately about the services they are buying, or in general lack the experience or humility to succinctly acknowledge differences in expectations. This can be exacerbated when a marketing firm is too busy to develop the relationship or believes the account is too small to act as a trusted advisor.
It would be interesting to see the client-side version of this video.
See for yourself: http://www.youtube.com/watch?v=R2a8TRSgzZY
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