What Peter Says

Here at iabc phoenix copper quills after peter shankman's keynote so forgive the lowercase etc. It was hard to hear but what I took from the talk was:
1. It's a conversation. Freakin listen. It's not just spouting off . . . And talking About irrelevant stuff.
2. The average person has an attention span of 2.7 seconds. Ouch!
3. We don't even talk to people in our network on a personal level (guilty). Seriously, reach out!
4. Social media=the chance to screw up on a larger scale
That's all I got now. Was it longer than 2.7 seconds?