Tuesday, December 15, 2009

Favorite Email Marketing Resources

Here’s a quick list of resources about email marketing for anyone  planning an email campaign:

E-dialog: Provides the Relevance Trajectory. Their website (www.e-dialog.com) expands on 6 factors (Segmentation, Lifecycle management, Triggers, Personalization, Interactivity, and Testing and Measurement)  to consider when planning your email communications.  A good starting place.

Firedrum: This local (Scottsdale, AZ) provider sent an email with a few holiday tips, such as “Do not flood your subscribers' inboxes with an email every day.” You have to scroll down past the marketing message to get to the tips, though.

Constant Contact: Along with webinars and hints & tips, they provide the first chapter of their book The Constant Contact Guide to Email Marketing for free.  And a recent article looks back and ahead to 2010. 

iContact:  Offers a Holiday Email Marketing Checklist for download.  Some basic stuff but good reminders such as “Plan for January: Don’t forget your long term strategy... Thinking past December can lead to a solid start in 2010.”

Lyris:  Offer a guide 25 Essentials for Exceptional Email Campaigns for download. Among my favorite: Integrate email into your complete marketing mix, Test for correct rendering of emails on all email clients, and Focus on list quality over list size.

Silverpop: Provides webinars and a resource center.  Next topic: Your 3 "Must Dos" for Email Marketing in 2010, which are Leverage the Data, Engage With Customers/Subscribers, and Automate and Optimize. 

That’s all for today, although I know there are several others to watch, such as Experian/Cheetah, Campaigner, Emma . . .  one list of email service providers is available at the Email Sender and Provider Coalition website.  If you have any resources to add, please comment on this post!  To plan your small business marketing efforts for 2010, including your email marketing campaign, download our free tool, The 50 Questions. 


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