Thursday, December 31, 2009

Improving Your Website

I’ve noticed with a few searches related to small business website services, there are a number of “website analyzers” or “website report cards” (as in grades? euw!) promising free analysis and reports. They’re free, but I suspect the offering companies will then try to sell you on using their services for the website improvements they found. In other words, with their writers, designers, etc. (And maybe they will hound you with phone calls and emails . . .)

But what if you have a website designer (on staff, a design firm on retainer, or a trusted freelancer)? What if you have a marketing person (an employee, a marketing consultant, a firm under contract) who doesn’t specialize in website improvement but who can certainly manage a website redesign or development project with the right information? (Maybe that’s YOU!) If you only need to get some direction and new ideas yet want to remain loyal to your current employees, partners, or subcontractors or stay in control, where do you turn? (Can you tell TDA understands and respects the value of professional relationships and the spirit of do-it-yourself-ers?)

TDA provides a Site Review Report(TM) that allows you to see what areas—design, layout, usability, accessibility, and content—need to be improved. It’s an analysis or evaluation of your website, with specific suggestions on how to fix it. We even prioritize the items for revision so that you can budget accordingly. (Want a preview? You can request a Sample Table of Contents.)

If you do need assistance redesigning your website or writing new content and don’t have existing relationships with writers, designers, or web developers, we’re happy to help and/or refer you to someone. Of course, our goal (per our company values) is always to allow small businesses to sustain themselves using the tools and marketing solutions we provide. The Site Review Report is one such tool. (For some quick tips on what not to do, check out our other blog.)

If you have any questions or comments, we’d love to hear from you. Please post below.

1 comment:

Kate said...
This comment has been removed by a blog administrator.